Ottawa Construction News staff writer
Ottawa Construction News has announced a new marketing initiative designed to help local industry players secure a year’s worth of multimedia visibility for half the standard investment, a move the publisher describes as a strategic boost for companies heading into a competitive new year.
The publication unveiled a “12 for 6” campaign this week, offering businesses a full 12-month advertising contract for the price of six months. The package is being positioned not just as a discount, but as a comprehensive branding partnership that spans print, digital, and editorial platforms.
“There are many other options available to meet not only your marketing needs but budget demands,” said Chase, Director of Marketing and Client Relations for the Construction News and Report Group.
The multimedia package
The initiative targets businesses ready to commit to a 1/3 page ad contract or larger. In exchange, participating companies receive a “multimedia package” that significantly broadens their reach beyond the printed page.
According to the announcement, the deal includes 12 months of web banner ads on both the Ottawa Construction News website and its provincial counterpart, Ontario Construction Report. Additionally, advertisers will secure placement in the publication’s daily digital newsletter for the full year.
The package effectively lowers the barrier to entry for smaller firms looking to maintain a consistent presence in the region’s construction sector.
Editorial integration
Beyond the “hard” advertising space, the campaign emphasizes editorial integration, a key differentiator in trade media.
The publisher confirmed that the package includes free editorial coverage of company events, new staff appointments, project milestones, and special announcements. This content will appear in both the magazine and the daily digital newspaper, OntarioConstructionNews.com.
For companies seeking maximum visibility, the deal also includes a full-page feature article on the business, with the timing selected by the client to align with their own strategic milestones. High-profile participants may even be featured on the magazine’s cover.
Limited availability
Industry observers note that the aggressive pricing model comes with a cap on participation. The publisher has limited the special promotion to the next 12 clients who sign up.
The potential savings for a business maxing out the offer could reach up to $15,000, depending on the size of the contract booked.
How to participate
The initiative is open effective immediately. Businesses interested in securing one of the limited spots are directed to contact Chase at the Construction News and Report Group office at 905-341-8686 or via email at ch***@********************ws.com.
