Business networking is about mutual objectives and mutual outcome


By Tim Lawlor

Associate publisher, Ottawa Construction News

Our friends over at Stimulus Strategies Networking  (SSN) have just posted a great article and I wanted to share it with you.

Here are a few key excerpts:

There are numerous old adages that can be used to introduce the topic of collective growth. John Heywood: “Many hands make light work. The Kenyan proverb: “Sticks in a bundle are unbreakable.” Vince Lombardi: “Individual commitment to a group effort – that is what makes a team work, a company work, a society work, a civilization work.” And Henry Ford: “If everyone is moving forward together, then success takes care of itself.”

These sayings carry a common connotation—working together fetches results, which also forms the basis of strategic networking. It is a group of like-minded business professionals, who contribute to the mutual objective of growing each others’ businesses. When one succeeds, the entire group succeeds and this effect reverberates through the group, producing mutual benefits.

How does this translate to a business networking environment? Mutual outcome is the end product of all collective efforts where each participant receives a share.

Sharing in an objective requires two or more people becoming engaged in an activity, where they depend on each others resources and skills.

If the mutual objective is to strategically grow the membership of the group, the mutual outcome will be a higher quality and quantity of referrals.

For the complete article please go to the SSN website at:

If you do not have answers to these questions, it’s not too late to get started.  Join a business networking group or industry association and get started today.

            Tim Lawlor can be reached by phone at (613) 224-3460 ext 111 or by email at You will also see him at relevant associations and events in Ottawa, and he is always ready to lend a hand in support.


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